Come on, Brain

Come on, Brain

Work-related experiences have infiltrated my treasured memory bank. This must be some kind of mistake, right?

Nice Meeting You Again, Again

Nice Meeting You Again, Again

Imagine how flabbergasted you’d feel if an associate you work with regularly asked you for your name again. Yet, companies do it to their customers all the time.

Think Fast!

Think Fast!

A deer jumping out in front of your car and glancing at visualized data may be more closely related than you think.

Customer Scientific Method

Customer Scientific Method

Believe it or not, the “test and learn” process becomes a whole lot easier once you throw in a little science.

How to Successfully Kickstart a New Project

How to Successfully Kickstart a New Project

A new project always brings a set of new challenges. Here are five tips that help me get ahead of potential roadblocks.

Gaming the Interview?

Gaming the Interview?

15 interviews in one day? Might as well perform a little social experiment while I’m at it.

The Brand Triangle: Part 2

The Brand Triangle: Part 2

Let’s break down the Brand Triangle in Part 2 and find out why the customer is at the center of it all.

The Brand Triangle: Part 1

The Brand Triangle: Part 1

Here’s how to enable companies to drive truly differentiated levels of customer engagement.

The Funnel to Nowhere

The Funnel to Nowhere

Nothing says “we value our customers” like dumping them into a bottomless pit after their purchase. It’s time to look at the traditional purchase funnel in a whole new way.

Averages Are Evil

Averages Are Evil

What does data science have to do with football?

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