Water Towers and the Meaning of Life

Water Towers and the Meaning of Life

Do you think of customer data every time you see a water tower? You just might after reading this post.

Lego Visualizations

Lego Visualizations

Legos are a timeless toy, fun for kids (and grownups) of all ages, and just so happen to be the pinnacle of data visualization.

Timing is Everything

Timing is Everything

Customer purchase patterns and pumpkin spice lattes have more in common than you might think.

We Are Warriors

We Are Warriors

When it comes to building a great team in both sports and business, chemistry trumps all.

Don’t Shoot the Messenger

Don’t Shoot the Messenger

Delivering bad news at work is never fun, but these three tips can help take the sting out of the process.

Your Real Email Address

Your Real Email Address

If companies followed these 4 simple rules, you might just start granting them access to your real email address.

Snowflakes

Snowflakes

Snowflakes in September? Nah, I’m actually talking about customer segments. Trust me, they’re related.

Win Me Back

Win Me Back

As a customer, how many chances would you give a company that just keeps making mistakes?

All Marketing is Direct

All Marketing is Direct

What’s next for Direct Marketing if all marketing is truly direct?

The Other Two Options

The Other Two Options

Ready to solve a problem? Try thinking of two more solutions before you make your move.