Millennial Shmillennial

Millennial Shmillennial

I act just like a millennial. Except when I don’t. Is there more to marketing than leaning on demographic segments?

Ockham’s Razor

Ockham’s Razor

Before you commit to a method or model, stop and ask yourself: What’s the simplest way to approach this problem?

Back to School

Back to School

Whether it’s your daydream or your nightmare, I went back to the most polarizing place in American education: high school.

Hiring for the Long Haul

Hiring for the Long Haul

Securing the best talent is no easy task. Here’s a behind-the-scenes look at the Elicit hiring process.

I’m A Better Customer Than You!

I’m A Better Customer Than You!

When businesses compete, customers benefit. But what happens when the customers partake in some friendly competition?

Just For You

Just For You

Why does Valentine’s Day have to bring out the absolute worst in email marketing?

Heart And Science

Heart And Science

Your data has been working for corporations for years. Isn’t it time that your data starting working for you?

Do Analytics Have Limits?

Do Analytics Have Limits?

When something fixes everything, check again! You might be overlooking a fatal flaw in your thinking.

Start Medium

Start Medium

Low-hanging fruit isn’t always what it seems. Have you ever wondered what would happen if you set your sights a little higher?

Loyalty is Changing

Loyalty is Changing

Loyalty programs aren’t just about saving money anymore. The definition of “value” is changing.