Without a solid plan for utilization, your data collection efforts will be in vain.
A deep understanding of customers requires a diverse library of segmentations.
We asked this question to leading marketing and customer experience professionals and their answers may surprise you.
When you think of a model as a tool, it’s easy to understand there are correct and incorrect ways to use it.
Many businesses fail to efficiently convert data into actions. Let’s look at how executives can marshal their forces to improve.
Insights aren’t really insights until you’ve gotten to the core of what’s really going on.
The AdAge IQ Marketing Technology Conference was recently held in New York and Elicit was on the scene.
There may be something missing from your business intelligence system.
Social media is here to stay and so is the data it produces. Are you ready to tap into it?
When something fixes everything, check again! You might be overlooking a fatal flaw in your thinking.
